The Sony a7R won Popular Photography's Camera of the Year in 2013, and for good reason. It's full frame sensor is the largest available with no anti-aliasing filter for remarkable image sharpness. I love mine but it took quite a while to unlock the true power of this camera.

First of all, it has so many customizable features that it would be impossible to put them all onto the camera's controls. The Sony a7R even allows you to download apps from the Sony application store to customize the camera even more. 

Features like eye auto-focus, face recognition and tracking are not accessible under the standard camera setup. Yet these features are so powerful that experienced wouldn't even imagine such features even exist. But they do!

Unfortunately the manual isn't of much help and there are practically no resources in showing how to apply these stunning engineering innovations to your photography.

 

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The Fashion and Commercial Lighting Kit is perfect for the discerning photographer who demands precision lighting

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Fashion & Commercial Lighting Kit

$149.95
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includes everything a busy photographer needs to adapt to the quickly changing environments at weddings and events

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Wedding & Event Lighting Kit

$99.95
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Take control of your on-location portrait sessions with the new Lightsphere Collapsible Portrait Photography Lighting Kit.

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Portrait Lighting Kit

$129.95
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Title:
Dramatic Lighting Kit

$119.95
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The Lightsphere® Collapsible™ Speed Mount will stay securely in place on the on-camera or off-camera flash, offering an equally tight fit for nearly all flash sizes.

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Lightsphere® Collapsible™ Speed Mount

$59.95
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The Speed Snoot gives photographers maximum efficiency and directional control over on-camera or off-camera flash

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Speed Snoot Collapsible

$59.95
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The Color Reference Kit is a valuable tool in fine tuning your camera's white balance settings

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Color Reference Kit

$24.95
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Inspire creativity in your portrait photography or studio photography by changing the color of your flash output

Title:
Color Gel Kit

$14.95
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