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Digital Cameras have a confusing choice called, "AdobeRGB" or "sRGB" as a 'color gamut'. This gamut is the width of the rainbow of colors, between deep red and violet. AdobeRGB is the widest, however computers and wet-process (ie photo lab) prints cannot see the entire width of the rainbow, leading to dull colors upon output. This is a common misconception and photographers must be aware of this.